Obviously a lot more room for growth in Aus given nobody knows about kava still. Story of Monster Beverages Co started out gaining real traction in California before moving interstate. It would be nice to become profitable in Aus and a more ‘known entity’, but agree USA needs to get traction.
Getting the products right and refining them is key. A couple of improvement suggestions: - Traditional grind should be promoted more, and it’s currently unclear how to purchase it online. All the powders are lumped in the same category and only get traditional grind if you order 1kg from my understanding. Quality traditional grind for the connoisseur like ‘single origin’ coffee, and could be marketed as such. - Instant kava is our main product and point of difference from our competitors. Solid platform and more accessible, but doesn’t taste great compared to traditional grind. - Shots are heading in right direction, but still too weak and taste weird. - Flavours have potential. Interested in any feedback.
Also, the Australian website is not optimized for mobile which looks a bit unprofessional.
Bulla
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