"One other model they could do is sell the machines and then charge a subscription fee"
Sell to whom?
Builders?
They don't buy cranes or concrete pumps, they rent them!
The ideal buyer would be a brick laying team. Eg WAAS
But which brick laying team would part with some million dollars for something so new and take the risk they can find builders as customers for their service?
This is the brilliant aspect of the JV.
it reduces by half the risk for the partner, and also increases the potential income for FBR.
We are on a winner and yet not many people can see that. Congratulations to CHR for having the courage to test it.
For the others, its their loss.
I am somewhat disappointed with BKW. I had thought they would have been more proactive. Yes they put money on the table, but they could also have put some walls on the slab.
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