It is certainly a significant advancement for the business.
It will be interesting to see how they manage the rollout though and whether they can get to 15k members by September 2025. If they can in fact get there in that timeframe, then from the Sept 1/4 onwards they'll be getting at least $4.5m/quarter in SaaS fees just from this product.
The expectations as to the number of members to onboard by September 2025 answers the question about why they're needing to hire the new staff that someone posted the ad for.
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