Hi Ballsup, thanks for sharing your thoughts.
In my view, I think the use of language is a deliberate move to make the announcements more factual and less salesy. Rather, than (like in years gone by) stating something like 'we expect X% of the target customer base to adopt [product name] in [period of time] which will deliver $Ym in revenue', they have said it more how it is, that is 'Spenda & Cap are targeting, using their best endeavours, to get 15,000 members onboarded in the first 12 months and if they can achieve that, it would make $18m in ARR.'
I personally prefer this announcement to some of the older ones that came across more as a given that something will happen. This one instead says this is what we're planning to do, working together, but we can't guarantee it.
Seems like the board might be having a bit more influence on the final announcements these days.
In relation to the benefits of the software, I actually think it would have a proportionately greater impact on the smaller businesses where the business owner is on the tools and also doing the business admin. It is for those ones where the benefit is not just a $ saving on employing a human to reconcile the Capricorn statement and enter data into Xero, it is also the time saving for them personally that will allow them to have more recreation time or to devote that newfound time to business development activities.
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