I wish it would be that easy to just email and send out marketing info to doctors to prescribe and a few viral TikTok’s to get the word out.
But the nature of it is Doctors in the US want to be wine and dined and incentivised. Partnering with a big pharmaceutical with feet on the ground would gel penetration.
A good example of going on our own would be Bontanix, suss them out, they’re going it alone but it will take over a year after FDA approval plus lots of capital raising to be able to go it alone.
Yes more money down the line but I think being first to market is more important. A nice healthy royalty, huge milestone payments and upfront and sit back and watch the money pile in.
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