I would like to humbly submit a contrarian view, and that view is one you may be able to use to your advantage.
I am a family man, with a wife and three kids 10 and under.
I like to support local businesses in my town.
You provide the opportunity for local business people to make a living providing goods and services to people like us.
All good. But why is the current campaign beginning to go south on you?
Because all we see from Harvey Norman is hard retail.
There is no need to purchase from your banner, as we don't have any emotional attachment or loyalty to you. You don't give us a reason to provide loyalty. Hard Retail.
That makes it easy to shop elsewhere, especially over the net, because there is no emotional attachment or loyalty to those providers either.
Just price point.
You provide our economy with so much more than just subsidised rent and perceived low prices. But you need to prove to the consumer what that benefit is. Otherwise, shoppers will buy their 16Mb SD cards over the internet at a 50% discount - the GST doesn't even factor into the equation.
Win the hearts and minds, and wallets, of the consumer. But how? Well you are a lot smarter than me at reading the psyche of the consumer.
Make us feel good buying from Harvey Norman. Don't berate us.
