Invest Egate, you said:
"Persuade me otherwise might buy some MNM."
It's not up to ANY HotCopper member to persuade you to buy or not to buy.
Posts on HotCopper are just light reading, good natured banter, not research.
If you prefer the economics of ESI then stay there, don't buy MNM.
Go and do you own research so you only have one person to blame or to thank: yourself.