No I mean misdirected in terms of wasting time marketing achieving. Very much like our own Governments (of all colours).
More reources are focused on brand, image, marketing, and message than getting the projects executed.
I know this first hand.
What a waste - and all for a Minister who is invariably gone inside a decade. And when I say gone, either voted out, swapped portfolios or retired on a taxpayer funded risk free pension
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