Breaking the $6-00 Mark, page-29

These three recent developments highlight key trends in the global dairy and beverage industry:

1. Coca-Cola’s Fairlife Expansion ($7.4B Valuation)

•Coca-Cola’s acquisition of Fairlife has significantly exceeded expectations, with performance payments surging from an initial estimate of $320M to $6B.

•Fairlife’s value is now projected at $7.4B, making it Coca-Cola’s biggest acquisition ever.

•The success reflects growing consumer demand for value-added dairy, particularly high-protein, lactose-free, and functional dairy products.

2. China’s Coffee Market Growth

•China’s coffee industry continues to expand, with more than 30% of coffee-related enterprises established in the last 1-3 years.

•Over 60% of these businesses are in the accommodation and catering industry, highlighting the dominance of on-premise coffee consumption.

•This rapid expansion aligns with the increasing popularity of premium and dairy-based coffee drinks.

3. Singapore’s Richest Man Increases Stake in Vitasoy

•Huang Zhida’s family office has increased its stake in Vitasoy, now holding 13.3% of issued shares.

•The repeated investments indicate strong confidence in the plant-based dairy market, particularly in China and Hong Kong.

Implications for A2 Milk & Strategic Opportunities

1.Value-Added Dairy Growth (Fairlife Model)

•Coca-Cola’s success with Fairlife proves consumer demand for premium, functional dairy (high-protein, lactose-free, etc.).

•Execution Strategy for A2:

•Expand a2 Protein-enhanced and lactose-free product lines.

•Develop high-protein a2 milk for sports nutrition, similar to Fairlife.

•Target on-the-go, RTD (ready-to-drink) dairy segments.

2.China’s Coffee Boom – A2’s Café Strategy

•Coffee demand in China is surging, with strong dairy-coffee synergies.

•Execution Strategy for A2:

•Partner with leading coffee chains (e.g., Luckin, Starbucks China) to introduce a2 barista milk.

•Develop a2-based coffee products (RTD lattes, flavored milk-coffee hybrids).

•Expand marketing in China’s premium coffee scene.

3.Plant-Based Competition (Vitasoy Investment)

•The plant-based dairy trend is accelerating, but A2 can differentiate with digestive benefits.

•Execution Strategy for A2:

•Position a2 milk as a superior alternative to plant-based milk(digestive ease, high protein).

•Explore hybrid dairy-plant blends (e.g., oat-a2 or almond-a2 milk).

•Leverage China’s health-conscious consumers with functional dairy marketing.