The market size for infant app is approx 100x that of aged care. And more importantly I think new parents will be all over it like nappy rash.
Imagine the Californian mums...OMG you dont Painchek your baby - you monster! I really can see this becoming a 'must have' tool for 'good' parenting.
Get the clinical validation first...well on the way by the sounds of it...get it into daycare centres and it will expand organically into the home market.
Back in my day if you weren't bleeding to death then you were sent back to the coal mine! My only toy was a stick ...the same one they used to beat me with. But I was happy.
How times have changed.
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