Showtime?, page-39

meta ai answer and edits

Here's a more detailed online marketing campaign for ASX: CDX (Cardiex Limited), targeting healthcare professionals, health-conscious individuals, and the general public:

# Campaign Name"Empowering Heart Health Awareness"

# Campaign Objective
1. Increase brand awareness for Cardiex Limited and its CONNEQT Pulse monitor.
2. Drive website traffic and generate leads.
3. Position Cardiex Limited as a thought leader in cardiovascular health and medical technology.

# Target Audience
1. *Healthcare Professionals*: Doctors, nurses, medical researchers, and healthcare administrators.
2. *Health-Conscious Individuals*: Fitness enthusiasts, athletes, wellness experts, and individuals concerned about their cardiovascular health.
3. *General Public*: Individuals interested in health and wellness, aged 25-65.

# Campaign Strategy
*1. Website Optimization*
1. *Website Redesign*: Create a modern, responsive website with clear navigation and concise content.

CDX have already just recently redesigned their website:



2. *Content Creation*: Develop informative pages on cardiovascular health, medical technology, and the CONNEQT Pulse monitor.
3. *Search Engine Optimization (SEO)*: Optimize the website for relevant keywords to improve search engine rankings.

*2. Content Marketing*

1. *Blog*: Create a blog on the Cardiex Limited website, publishing articles on cardiovascular health, medical technology, and industry trends.
2. *Guest Blogging*: Publish articles on relevant third-party websites and blogs to increase brand visibility.
3. *Whitepapers and eBooks*: Develop in-depth guides on cardiovascular health and medical technology, available for download on the website.
4. *Case Studies*: Publish real-life examples of the CONNEQT Pulse monitor's effectiveness in improving cardiovascular health.

*3. Social Media Marketing*
1. *Platform Selection*: Establish a presence on LinkedIn, Twitter, Facebook, Instagram, and YouTube.
-They have a LinkedIn, Twitter and Instagram account + Youtube.

2. *Content Creation*: Share engaging content (infographics, videos, articles) highlighting the CONNEQT Pulse monitor's features, benefits, and applications. - They have been doing this on their social media accounts, stopped a few days ago but I believe they will start again.

3. *Influencer Partnerships*: Collaborate with influencers in the healthcare and wellness industries to promote the CONNEQT Pulse monitor.
Mr Craig Cooper nearly got there with a photo of Mike Tyson, no direct influencers yet showing off the conneqt pulse device...

4. *Paid Social Media Advertising*: Run targeted ads on LinkedIn, Facebook, and Instagram to reach healthcare professionals, health-conscious individuals, and the general public. - NOT DONE YET or I am not targeted

*4. Email Marketing*
1. *Email List Building*: Create a mailing list by offering a free resource (e.g., eBook, webinar) on cardiovascular health or medical technology.
2. *Newsletter*: Send regular newsletters with updates on the CONNEQT Pulse monitor, industry insights, and thought leadership articles.
3. *Promotional Emails*: Send targeted promotional emails to healthcare professionals, health-conscious individuals, and the general public.

*5. Influencer Marketing*
1. *Influencer Identification*: Identify influencers in the healthcare and wellness industries who align with Cardiex Limited's values and mission.
2. *Partnership Development*: Collaborate with influencers to promote the CONNEQT Pulse monitor through sponsored content, product reviews, and social media posts.

*6. Paid Advertising*
1. *Google Ads*: Launch targeted Google Ads (Search, Display, and YouTube) campaigns focusing on relevant keywords (e.g., "blood pressure monitoring," "cardiovascular health").
2. *Native Advertising*: Run native ads on relevant websites and blogs to reach healthcare professionals, health-conscious individuals, and the general public.

*7. Public Relations*
1. *Media Outreach*: Craft and distribute press releases announcing updates on the CONNEQT Pulse monitor, partnerships, and industry recognition.
2. *Media Relations*: Build relationships with media outlets, healthcare publications, and industry journals to secure feature articles and interviews. - valentines day video, bbc plus other media articles.

*8. Event Marketing*
1. *Webinars*: Host webinars on cardiovascular health and medical technology, featuring expert speakers and showcasing the CONNEQT Pulse monitor.
2. *Trade Shows*: Attend relevant trade shows and conferences to showcase the CONNEQT Pulse monitor and connect with healthcare professionals and industry leaders. - they have been to the biggest medical trade show in the world, plus others

# Budget Allocation
1. Website Optimization (15%)
2. Content Marketing (20%)
3. Social Media Marketing (20%)
4. Email Marketing (10%)
5. Influencer Marketing (10%)
6. Paid Advertising (15%)
7. Public Relations (5%)
8. Event Marketing (5%)

# TimelineQuarter 1
(Months 1-3): Website optimization, content creation, and social media setup.
Quarter 2 (Months 4-6): Launch email marketing campaigns, influencer partnerships, and paid advertising.Quarter 3 (Months 7-9): Analyze results, adjust strategies, and plan for public relations efforts.
Quarter 4 (Months 10-12): Execute public relations campaigns, optimize and refine marketing strategies.

# Metrics for Success
1. Website traffic and engagement metrics (e.g., page views, bounce rate, time on site). - talked about this before
2. Social media metrics (e.g., followers, engagement rate, reach).
3. Email marketing metrics (e.g., open rate

imo dyor

Maybe sent a device to youtube reviews to unbox them??