Yes, the “expectations” are the numbers you stated.
I think they are being ultra conservative. Lots of upside for those numbers. . . They have hired to best of the best sales reps and have just started the digital campaign. One would have to be mad to think 0.1% penetration rate is an acceptable benchmark!
It was also stated that Derma products are 36months from release to peak revenue.
In my opinion the low revenue run rate and the low stated market penetration will be blown out of the water and will then be attributed to the BOT digital platform. . .
That’s where the real money is.
BOT Price at posting:
42.0¢ Sentiment: Buy Disclosure: Held
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