The fact that it is not mentioned is an indictment on BRN marketing.
It doesn't take much (particularly in niche B2B markets) to ensure that search engines (and the now trending Generative Engines - the new frontier of online search, where engines like Google's GEMINI answer with AI summaries) include results from particular companies.
With scant access to information (we cannot see inside BRN at Laguna Hills) its difficult to know what their sales and marketing strategies are or where they are spending their money. I am guessing it is primarily sales shoe leather and having a presence at technology trade shows.
This needs to be backed-up with building an online presence (more than just a search friendly website).
For ChatGPT to be asked extensive questions about AI technologies and not mention BRN until prompted says it all.
Face-to-face selling is important but works much better when your sales targets are already aware of you and perceive you to be a prominent player in the AI space - Edge or otherwise.
Being first to market with Neuromorphic computing and "the only commercially available Neuromorphic technology" should make building brand recognition easy.
But then, they've eschewed ASX releases (for some weird inscrutable ASX phobic reason) - so, maybe they are kinky regarding digital marketing.
Happy to be told I am wrong.
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BRN Price at posting:
23.5¢ Sentiment: Buy Disclosure: Held
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