Very pessimistic numbers PoS.
But, OK. there are about 6,000,000 dairy cattle in the two countries (4.5 million in NZ and about 1.6 million in Australia). 2% market penetration is 120,000 animals treated per year at a cost of $30 (I prefer to use $20).
Using your market penetration and costs that grosses $3,600,000 per annum, with maybe $360,000 to $540,000 flowing to POH. This ought to add 10 to 15 cents to the share price within a year.
Using my market penetration assumption of 4% and $20 per animal per year, the result is $4,800,000 with $480,000 to $720,000 flowing to POH. This result indicates a contribution to share price of between 15 and 20 cents.
So, go wide and say somewhere between 10 and 20 cents per share on the ANZ markets.
ANZ represents no more than 5 to 10 percent of the potential worldwide market. The upside resulting from global distribution is obvious.
Again, I am mystified by the negativity I see on this forum.
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