prophase financials, page-42

It does look quite an optimistic throw, given:-
- the cost of thoese launches, not just upfront but sustained for a period
- POH's quite remarkable lack of human & financial resources in this context
- a product's inherent qualities are only a minor part of the equation, particularly in cosmetics.
- From what has benn reported on the Elixia trial, it was a desperately amateur effort; no doubt they leant a lot, but it does seem to highlight a lack of expertise.

A good summary of the risks. Given you have some experience in this arena dougal, could you take a stab at how much in $ terms you think is needed for a global launch? Just trying to get a breakdown of how the recent capital will be deployed.