I'm sure first time smokers are attracted to the packaging, what else is there? It can't be the smokes themselves?
Afterall with those funky pictures of grossness on them all locked up behind opaque cabinets at the service counter, just has that mysterious allure that no child can abstain from...
"Must.have.shiny.box.i.can't.see.behind.cabinet"
I'm sure an olive green package hiding behind that locked cabinet is just the trick. Genius.
