Its simple- Elixia will IMHO become a valuable cashcow for POH and enable a fastrack of POH's lead drug candidates.
I think its a brilliant strategy to put POHs CEO (and the face of POH) on TVSN to put her case for TPM to consumers.
TVSN has millions of viewers who will spend money on whatever TVSN spruiks- this is a very clever way to cut thru the competive noise for the launch of POHs offering and get to the heartland of consumerism.
Will it work?- many of us know Esra- and she is one very determined lady and credible face for POHs personal care campaign- have faith in your management.
KC
new announcement coming thru, page-51
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