marketing is the key to poh growth, page-29

Thanks, Karicoum. My point re cash was that Dr.O., in her presentation, noted that the POH business plan expected the Company to become cash generative in 2014 - 3 years away. We know from the yearend figures plus the $7m raised that total cash pot available to fund that time, from 1/1/11, is $10million. From that they have to fund ongoing OXY development (total costs previously estimated at $30m total) and the Elixia launch and ongoing support.

On any definition that programme requires very careful cash management, with probably a bit of luck thrown in.
By 'cash strapped' I meant they can only have a very limited, tight resource for consumer launch & development.