I am not sure that the investment community in Aus has really appreciated yet just how good a product has to be to be given shelf-space in not just some selected trial Wal-Mart stores but in every one of it's 2500 + stores .
( Now the story below is dated mid 2009 , but i have not found anything to suggest the policy has changed since then. Obviously Wal-Mart would do it's own rigorous analysis on Desert Sand before committing to an all store roll-out and it has the size and $ to do that research very well.)
Brands fighting for shelf space now that Wal-Mart believes less is more
Big names are cleaning up as the retailer cuts product lines. By Zoe Wood
