I appreciate the funny, but let me add a more serious perspective to what may seem like merely a trivial announcement...
I like the fact they post pictures of the site when things happen. The tents may look a bit unprofessional perhaps (although I think if they serve the needs locally, why make it more complicated and expensive than necessary?), but the fact that they are actually showing what they are doing is in the longer term going to breed additional confidence in the company.
Too many announcements are just slabs of text that only paint a very abstract picture of the situation, and I for one like how CFR are showing us what our investment is actually doing.
It makes me feel better at least :)
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