Greg
They know it works.
I'd be marketing the pants off it too if I were Prima.
It perhaps goes to show, that as important as Nasdaq and FDA approval is/are, they may not be the end game so many here believe it to be.
In a perverse kind of way, by putting it out there and proving that it does work, the pressure brought to bear on agencies such as the Food and Drug Administration apropos of its tick of approval, intensfies.
Remember, Provenge led the way. The FDA know that product inside and out and have granted Prima Biomed (on what they know and apropos of its unparalleled status) concessions that it would normally hold sacred.
Marketing savvy, if you ask me, is half the battle in winning the war. And that's what I see Prima doing.
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