self sacrificing at 14c , page-32

JF ~ me more than anyone would love to see body shaper everywhere. Commercials, newspapers, magazines, famous faces. However, the funds we have allocated won't allow this, as POH's main focus will remain oxy. Considering all of this I think management have done a pretty good job promoting the product on the relative shoestring marketing budget. TVSN goes out to up to 20000 viewers a show and has been backed up by sell out shows and pretty good revenue. Unpaid tv coverage showed our products to 1000's. I don't think anyone would be unhappy with the ads in womens day and weekly. The body and soul is hard to gauge but you would hope it has contributed to the 12000 strong database that has now formed. I do also believe that the media needs to be sustained and it's good to see a return to TVSN tomorrow. I think for the resources it's actually a clever escalating marketing strategy. I do think that some of the funds made should be put back into the advertising, but I'd love to see some of the chain outlets like myer and pulse doing their own advertising of the products. What other avenues do you suggest?