Hi,
For something like this to take off, it has to tick some, but not all of the boxes, below.
Chatted with a pharmacist about this.
In order of importance
1.marketing
2.profit for retailer
3.works better than competitor
4.cheaper than competitor
5.luck
1.takes money, lots
2.takes profit from supplier
3.no evidence[double blind comparison trial] that it does work better, that I can find[but doesn't matter if 1 and 2 ok]
4.doesn't matter if 1 and 2 ok
5.toss a coin
Probably worth holding at this stage, but wouldn't want to rely on this for food money.
cheers
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