sales imminent article .profitable in 2011 ?, page-13

I am still surprised that none of you saw this coming. Did you think they could just walk in and have a free go at stealing market share. GSK are smart operators. You don't become as big as they do by just letting competitors into the market. They are thinking 'lets crush em like ants'. They have the cashflows and size to allow their product to operate at low or no margins until the smaller guy folds. They are thinking of the longer term goal.