jones, page-41

A report on his audience:

Alan Jones is considered the 'king' of breakfast radio in Australia. There is a widespread belief amongst Australia's political elites that Jones can decide elections.
Drawing on demographic and attitudinal data from an extensive survey by Roy Morgan Research, this study examines the characteristics of Alan Jones listeners and compares them with all Australians over 14. It seeks to uncover whether the extent and composition of Jones' audience is congruent with his perceived influence.
The typical Jones listener is an older Australian -68 per cent are over 50 compared to 37 per cent of the entire population over 14. By income his listeners tend to be concentrated in two groups - pensioners and others with incomes around the average. The typical Jones listener is also substantially more likely to be religious than other Australians. Only 10 per cent of Jones listeners say they have no religious affiliation compared to 26 per cent of other Australians.
In their attitudes, Jones' listeners are much more conservative than other Australians. For example, 77 per cent of his listeners believe that the fundamental values of 'our society' are under threat compared to 66 per cent of all Australians. They are also less likely to believe that Aboriginal culture is an essential component of Australian society.
They are also more likely to favour heterosexual families in which children are disciplined and taught respect for authority. Strikingly, only 13 per cent of Jones' listeners believe in adoption rights for homosexual couples compared to 37 per cent of the general population.
Jones' frequent beating of the law and order drum mirrors the fearfulness of his listeners. Sixty-eight per cent say they feel less safe than they used to, compared to 49 per cent of all Australians, and they are more likely to believe that crime is growing.
Perhaps the largest difference between Jones' listeners and other Australians is the extent of their support for the Coalition Government. While 47 per cent of Australians say that the Government is doing a good job running the country, fully 75 per cent of Jones' listeners agree. Not surprisingly, their voting patterns match this expressed support for the Government. They are twice as likely as other Australians to vote for the Federal Coalition with 65 per cent saying they give their first preference to the Liberal Party.

http://www.clivehamilton.net.au/cms/media/documents/articles/Who_Listens_to_Alan_Jones.pdf