How much mainstream advertising could have been bought for the same price as manufacturing and distributing 14000+ tubes of cream for free?
That advertising would return a lot more, a lot quicker, than will be the case from giving it away. If they are ALL 100% impressed, and at least 50% have an immediate need for back up we sell 7000 tubes MAXIMUM.
Better than nothing I guess.
I presume it might tie in to the games contractual sponsorship deal to provide them. Don't know but I hope they have done the maths.
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