I wonder if CCU are tempted to pay outright for the rights to the 4TS for one year, such as Global have done in Turkey. Seems like it is highly unlikely Disney are going to want 100% of the video space but if CCU offered to do the same as what Global have done, would be good for all parties I would think. CCU can charge whatever they can get and Lumacom will get a steady income. Seems impractical for Lumacom to be involved in every potential part-time advertising negotiation. A fixed fee paid by the likes of CCU would be much better than the debacle in Barcelona where Megagroup received a percentage of every sale, as did Lumacom. Future signs could be built and the rights to a fixed term lease of the video space could be given in an auction or tender process, and the static advertising could be pre-sold by Lumacom.
Another positive, Turkey is "very shortly" now - different to the "shortly" terminology Lumacom have used for years. Wishful thinking maybe, but I would think Sala would want to be in Turkey and New York for the signing of any contracts for the media and personal satisfaction, not just to cruise around for a holiday at shareholder's expense
LUM Price at posting:
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