So really what this is presenting to the market is a great opportunity where fear has taken over....
I believe the market has got it wrng with the AG entering and DR Readys marketing strategy
Would be interesting to analyze 25% market share and a $3 discount to fonda in 12 months time as a minimum...
Then factor in Europe and row royalty and ACS approval one day
Let them get through the first 2 QTRs of sales. We are in no position until then to determine success...funding for phase iii trials has captured the SP into a rut!
Remember gaining 50% market share in the first 4 weeks with a 40% discount is far far worse than how dr Readys appear to be approaching the launch
I see no reason to take off the rose colored glasses on IMHO
In fact I am rather relieved to hear such an approach is being taken
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