Anyone who thinks the events of the past 48 hrs are good for Qantas has got rocks in their head.
4 facts;
1. They have pissed off 68000 customers (and who knows how many other regular flyers that were relying on someone who was stranded);
2. They have pissed off the Federal Government (not real smart when you operate in such a highly competitive and regulated environment);
3. Their brand no longer stands for reliability - which they can ill afford given the positioning as a full service, high cost airline.
4. They've given their competitors a massive leg-up (many of their custoners had no option but to book with a competitor).
The share price wont be affected straight away. Give it a few quarters and it'll be sub $1.20.
is joyce a ceo that may be worth his pay?, page-48
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