the power of the social media

I remember before Elixia launched there was discussion on how to promote the products. I recall our good friend Oscar stressing his belief (along with some others) about the power the social media on the internet and the necessity to be involved. I think we are seeing it at work before our eyes.
Following on from the you-tube clip -

http://www.facebook.com/JewelchicPage/posts/245019115559703

Add in beauty forums which continually promote Elixia products like :

http://www.dailygloss.com/2011/11/elixias-vitamin-e-cleansing-cream/

http://www.beautyheaven.com.au/your-body/cellulite-scarring/elixia-cellulite-cream-road-test-8373

https://themodernityproject.wordpress.com/2011/09/14/special-delivery/

You get the feeling that bodyshaper in particular is starting to get some serious traction. Be very interesting to see the next sales figures release.

PS - does anyone know the whereabouts of Oscar ?
I have tried the RSPCA to no avail.