bio-elixia spotted in stores in singapore, page-14

jonssong, wouldn't be concerned about A.S Watson's ability to show marketing support to encourage Elixia sales..

I have no doubt that A.S Watson will absolutely pepper the Elixia range with all types of advertising and promotional vehicles.

Hardly smart business practice to set up a network with no support to drive the market to those Point Of Sale stands which jm has shown us all. Don't worry about the Asian advertising roll out. They are one culture that lives and breathes saturation marketing as the only way to build awareness -particularly with new product introduction.

A.S. Watson (ASW) is the retail and manufacturing arm of the Hong Kong conglomerate Hutchison Whampoa. Like its powerful parent company, ASW is a giant in its industries, with operations in some 35 markets throughout Asia and Europe. Its businesses include supermarkets (Park'N Shop), health and beauty stores (Watson's, Drogas, Trekpleister, and Kruidvat), Fortress consumer electronics and appliance stores in Hong Kong and Macau, soft drink and water bottling operations, and wine retailing (Watson's Wine Cellar). In all, ASW operates 20-plus retail chains with more than 8,700 stores including the UK's Superdrug and Savers chains. ASW also has a joint venture with German discount health and beauty chain Rossmann.