I am happy with what is about to happen with A.S Watson giving much needed marketing clout to our Asian consumer markets.
Yes our Home Market is lacking this support towards our own re-sellers and that is obvious from feedback from posters who have experienced out of stock situations, sales staff lack of knowledge, poor displays in Myers. They will not give priorities to any product unless supported by parent Co.
The way (that is the fundamental way) to build any new product is to first of all dominate your Home Market. This is not happening and my advise is we can not afford not to inject resources and money to dominate our sector in cosmetics in Australia pushing the TPM process.
In a perfect marketing world the introduction of any new innovative product launch should always have point of sales advertising backed by representatives calling and in house promotion kept at a premium but alas we are not in a perfect world -are we?
You are quite correct but lets be happy with the Asian roll-out to create marketing effectiveness to grow Elixia TPM sales and awareness.
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