My view is that the company is doing just enough promotion of Elixia to get it noticed. A kind of, "hey big Mr Global, if we can get this kind of rollout and exposure with virtually no marketing budget imagine what you guys could do with it."
It is a bit like in the old tech days where you saw firms hiring headcount for the hell of it as the takeover price they could demand was a lot greater if they had 100 staff than if they had 2 guys on laptops in their bedrooms.
So I see this increased speed of rollout and talk of QVC in the US etc no different to a peacock ruffling it's feathers.......we have Mr Global on the hook and now we are just ensuring we look as attractive as we can.
POH is a drug company and we will never compete with the big boys in cosmetics on our own.......hell we have all even been sucked in discussing marketing etc......it means the feather ruffling is doing just fine.
POH Price at posting:
18.5¢ Sentiment: Buy Disclosure: Held
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