Just following on from commentary about revenues and potential lucrative arrangements, whilst we do not have a clear quantitive forecast of revenues as yet, I find the below scenario exciting -
China Mobile has approx 80% of what is considered the 'High End' mobile user base in China. i.e. 120m of the 150m. China Unicom and China Telecom only have 15m each. (in other words China Mobile hold the market share of the affluent users and therefore imo would be likely to wager larger amounts when gambling based on the thrill of risk and reward)
add this to....
SMA will receive a commission on all amounts wagered
Under the VODone Lottery agreement, SmartTrans Technology (Beijing) will distribute the V1 Mobile Telephone Lottery application, developed by VODOne's Beijing Caishijie IT Company, exclusively to China Mobile customers.
SmartTrans Beijing will also be granted the non-exclusive right to provide the app to other subscribers in China.
and then add....
China sold 96.8 billion yuan ($14.6 billion) worth of welfare lottery tickets in 2010, according to state press agency Xinhua.
= a potentially massive revenue source even on a conservative commission estimate and would make the current market cap of SMA at circa $26m look miniscule.
Source for 'High End' figures -
http://www.macgasm.net/2012/01/30/apple-expected-reach-china-mobile-2013-sell-40-million-iphones/
Whilst article is apple centric, it gives a good demographic scenario. Check out the site as there is an interesting graph which I was having trouble uploading
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