And some early comments .....
64% would advertise in blogs, 57% would place RSS ads
-Posted by ZDNet @ 12:20 am
Forrester says total US online advertising and marketing spending will reach $14.7 bln in 2005, a 23% increase over 2004. Online marketing and advertising will represent 8% of total advertising spending in 2010. Search engine marketing will grow by 33% in 2005, reaching $11.6 bln by 2010. Display advertising, which includes traditional banners and sponsorships, will grow at the average rate of 11% over the next five years to $8 bln by 2010. 64% of respondents to Forrester's survey said they are interested in advertising on blogs, 57% through RSS, and 52% on mobile devices, including phones and personal digital assistants.
Hard Data for Advert Watchers
ZDNet points out an important Forrester report on online advertising, with some key stats:Forrester says total US online advertising and marketing spending will reach $14.7 bln in 2005, a 23% increase over 2004. Online marketing and advertising wi…
Trackback by Syndicator blog — 6/6/2005 @ 6:50 am
Huge Interest in RSS and Blog Advertising
This just in from Forrester: 64% of U.S. advertisers would advertise in blogs and 57% would place RSS ads.
Trackback by Lockergnome's RSS & Atom Tips — 6/6/2005 @ 10:54 am
Oh My - I knew this was a big deal, but it seems it's bigger than I thought. From LockerGnome on RSS: This just in from Forrester: 64% of U.S. advertisers would advertise in blogs and 57% would place RSS ads. Original link here….
Trackback by FMPublishing — 6/6/2005 @ 8:39 pm
Online advertising study
Forrester says 57% of online advertisers are interested in advertising in RSS feeds and that the online ad market will hit $14.7b this year. Why is it that traditional publishers don't seem to be able to grasp this? It seems
Trackback by Julie — 6/7/2005 @ 2:06 pm
64% would advertise in blogs, 57% would place RSS ads
Illuminating data from Forrester about how we'll be buying ads soon.
Trackback by Vy Blog — 6/8/2005 @ 7:44 am
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Yes .... is it any wonder why I am EXCITED !!!
:)
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64% in us would advertise on blogs !!!, page-3
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