net to newspapers: "drop dead" !!, page-3

re: spamming smuggler .... Re; your warning, ...

Perhaps you missed Looksmart's PR messages to PUBLISHERS, or, to those intending to take advantages that have already been seen by THE 'HERD', who are now all RUSHING to online PUBLISHING ???

Here they are again. have a good read to enable you to perhaps 'brush up', on the latest 'trends' ....

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Calling All Publishers: LookSmart Rolls Out Syndicated Products with Furl.net, a Personal Web Tool that Attracts and Retain Audience and Revenues
Monday May 16, 7:00 am ET

SAN FRANCISCO--(BUSINESS WIRE)--May 16, 2005--LookSmart (Nasdaq:LOOK - News; ASX:LOK - News), an online media and technology company, announced today it will begin making Furl (www.furl.net), its personalized, online filing cabinet and bookmarking service, available to publishers as part of a comprehensive toolset designed to increase audience, revenue and profits. Furl allows for saving of a publisher's content for personal use, as well as sharing of links to the content with others, thereby offering publishers one of the most effective ways to generate additional traffic and reach new visitors.
LookSmart is taking the bold step of private-labeling Furl.net for publishers within its strategy of licensing tools, content and technology so they can own search advertiser relationships, develop a larger search audience and retain their audience more effectively with sticky tools like Furl.

"Furl allows publishers to give their visitors a customized experience," said Charles Theiss, SVP of Business Development for LookSmart. "It's a powerful tool that helps them virally attract and grow their audience. As we look to the future, we know that publishers will want to increasingly control all aspects of audience and revenue, and we look forward to working with our customers to accomplish just that."

Furl allows publisher audiences to: quickly archive documents that are essential to them while using their own naming for topics, store the text as opposed to just the URL, and to access their web-based archive from any computer. Plus, Furl allows users to search for links to content across a member network and build associations between other individuals who share a passion. By encouraging friends, family and associates to visit their archive, members evangelize a publisher's site through their personal relationships.

AND ....

LookSmart Debuts ''LookSmart Solutions for Publishers''
Thursday June 16, 7:00 am ET
Publisher Product Set Now Includes New Content and Tools Combined with Flexibility of Implementation

SAN FRANCISCO--(BUSINESS WIRE)--June 16, 2005--LookSmart (Nasdaq:LOOK - News; ASX:LOK - News), an online media and technology company, today unveiled "LookSmart Solutions for Publishers," a customizable publisher set of content, services and technology designed to augment online audience and revenue-building efforts currently in place. LookSmart Solutions for Publishers provides the two key functions in a publishing operation: increased audience to generate more page views, and increased revenues resulting from direct advertiser relationships.

The publisher platform is built on two product sets -- LookSmart SearchWISE and LookSmart AdWISE -- with several newly deployed features and tools now being offered, including the LookSmart AdCenter, a white-labeled advertising sales and service center; SearchWISE Archive, a service that allows searches of previously unaccessible archives of a publisher's content, and the recently announced Furl for Publishers, LookSmart's online bookmarking system.

"The question publishers are asking themselves is 'how do I increase audience consumption and develop more direct relationships with advertisers of all sizes while continuing to tap other ad networks and sales forces?'" said David B. Hills, President and CEO of LookSmart. "We're saying there's more than one way to slice the pie. Publishers can maintain relationships that bring them revenue, but they'd be leaving something on the table if they didn't work independently to raise audience consumption and visits, as well as increase the number of direct advertiser relationships."

LookSmart SearchWISE is intended for audience development, improving the user's search experience and increasing usage and visits, by tapping into rich content sources based on what is essential to a publisher's audience.

SearchWISE Archive (NEW) -- search of a publisher's own archived content

Furl for Publishers (NEW) -- drives repeat and new traffic with saving and sharing

SearchWISE Web -- general web search capabilities filtered for porn, hate or other offensive content.

Constant updates from the fastest moving parts of the Web deliver relevant search results for current events.

SearchWISE Select -- editorially compiled library of the vertical Web content selected to specifically appeal to a publisher's audience.

In addition, LookSmart AdWISE increases revenue by allowing publishers to own advertiser relationships and maximize yield rather than limiting the publisher to the role of a network affiliate.

LookSmart AdCenter (NEW) -- a complete, hosted advertiser center that increases a publisher's advertiser base and corresponding spend. AdCenter allows publishers to own ad relationships and set prices.

AdWISE Listings -- paid listings displayed in sponsored search results that maximize revenue from search and augments existing efforts.

AdWISE Inclusion -- paid links integrated into the main body of search results to drive additional revenue.
Platform elements can be packaged or individually implemented depending on the needs of the individual publisher, and their advertisers and audiences.

According to a recent study by Hitwise, a competitive intelligence service: 26.2 percent of all visits to Web sites in its "News & Media -- Print" category originated from another news site (both print and non-print affiliated).
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Only a matter of time before the market wakes up', IMO. How long will it take you smuggs???

:)
LC