Take care surfing that P&G site Longman - they lure you in with words like, "Unique physical (not chemical) polymeric emulsification..." and "It’s magnetic, alluring..." and "magnetic micro-arrays" and even "Ariel laundry detergent" ;)
I'm not sure whether we cast doubt or further speculate but the IP summary here states that the technology referenced on that linked page is supported by 3 US patents assigned to P&G, with the most recent year of issue being in 2000
Personal Cleaning Lotions, Cosmetic Lotions and Wipe Products
US 5648083 Personal care compositions and wipe products containing the compositions - Issued 07/15/1997
US 6063746 Cleansing preparation Issued - 05/16/2000
US 6083854 Wet wipes with low viscosity silicone emulsion systems - Issued 07/04/2000
Patents - Personal Cleaning Lotions, Cosmetic Lotions and Wipe Products
p&g, page-5
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