Hi abdm, great find - I wonder if there was any mentioned of a FIM toothbrush??
As a couple of resident posters have mentioned recently however, these things are likely to kept under wraps until the FMCG initiates it's broader marketing strategy and (unfortunately) it is only then that we will find out about it.
Having said that it would have been a pretty cool showcase to attend if only to get your head around the marketing associated with big-FMCG products
bluebush
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