summer .. the season of the "niche" ...

Summer 2005, Must be the Season of the "Niche".

Last modified: June 23, 2005, 10:22 PM
Contributed By: Jim Hedger

"Serving the most obvious paid-search niche is the legion of smaller firms existing in, or jumping into, the search-advertising arena.

From the major traditional media publishers such as the New York Times or TimeWarner through the AOL network to long-term players such as Kanoodle and FindWhat (MIVA), a significant number of Internet users are being delivered paid-advertising that matches the topic or context of the document the ad appears on, for fractions of the costs of Google and Yahoo Search Marketing advertising".

Yes .... This was interesting:

< a significant number of Internet users are being delivered paid-advertising that matches the topic or context of the document, the ad appears on,.. >

http://www.isedb.com/news/article/1205

:)
LC