way oversold, page-29

Vendor,

DOI (department of infrastructure) quotes that "110000 commuters and 1500 trains pass through flinders st station every weekday"

Thus, per month, thats over 3mil, in 3 months, over 10mil.

now, as you say, thats most likely around 80000 workers and 30000 or so people who do once/off or not daily trips so maybe 200000 people reached by this service in 3months (to be conservative).

Advertisers pay not only for individuals, but also per hit. Over time, the amount a person is exposed to a brand and specific marketing also influences their choices in product.

a hit TV show in australia is lucky to get 800000+ viewers and advertising is worth millions per episode. thus I feel this service could be worth 100k-200k per week, which would mean GCN revenue from this alone, of 5million per year, or approximately 2.5mil profit, assuming 2x increase in staff and admin costs and 500k additional expenses.