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I think they did run a media campaign fisho. That attracted a wave of new buyers after getting the technical guys in by TRF buying aggressively 2 days before xmas. Unfortunately there was not a lot to say of substance as little had been achieved because they ran out of money. As shown by the reported cash balances.

Debt would be much better but it appears its not available until they have a stockpile of ore and ability to ship it. Even the ever overly optimistic chief said in the announcement that it was three months for debt financing.

We don't know what it costs to get to shipping but I think the tone of their announcements suggests the options cash is required. Issuing stock at 85 was positive but I don't know if they had much additional information about funding. Strictly speaking they shouldn't have. Informally they could have. Don't know. They don't seem to buying now. I think you could get a lot of volume of options below 5c for 80cents total on the heads if you wanted them.

So my guess is there will be some attempt to push the stock up in the next few days. If not your probably right that they don't really need the options money. Alternatively they just have no more bullets. Not sure.