Calmer Co e-sales smash past A$10k/d mark; $320K in sales for March

ASX-listed wellness consumer discretionary player Calmer Co (ASX:CCO) has revealed its e-commerce sales hit more than $10K per day in March.

The company finished up last month with $320,000 in e-sales under its belt for the start of Q2 of the 2024 calendar year.

Strong sales performance across both Aus and the USA allowed CCO to post MoM sales growth of 25%.

In CYQ2, the company is now gearing up to create a social media-driven campaign persuading users to purchasing CCO’s kava-based health drink products via Shopify.

That would mean the Calmer Co’s kava drinks are now available through Amazon and Walmart’s e-commerce platforms, as well as on the shelves at Coles Australia (ASX:COL).

The company pointed to success in converting customers to purchase through its Australian shopify presence.

Speaking of the company’s presence on the shelves at Coles – while shipping delays originally prevented the first anticipated rollout date being met, while those delays were in place, the company’s e-commerce sales still continued to grow, CCO said on Wednesday.

“We have received a high level of consumer engagement with the launch of our Taki Mai kava shots into Coles in Australia in March, and we are working on some new innovative product formats,” CCO chief Anthony Noble said.

“Excellence in ecommerce is our first growth pillar. We have added to our successful platform and are now focussing on Shopify on in the USA.”

CCO shares last traded at 0.4cps.

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