Finfluencer sets up to make investing easy and fun!


“Let’s make this easy.” Queenie Tan is on a mission to make investing easy and fun for Millenials, Gen Z and all Australians.

I caught up with Queenie Tan to learn more about so-called “finfluencers” or influencers who share financial advice on social media may supercede traditional advice mediums in terms of popularity.

What is a ‘finfluencer’?

Financial advice content shared on social media is contributing to the growth of the “creator economy”, which is valued at more than $130 billion globally.

Queenie explores some of her journey that led her to becoming a finfluencer, and explores some of the different approaches taken by men and women when it comes to investing.

Queenie says there are apps and tools to support new and experienced investors towards achieving success.

“I really do like to keep my investing simple,” she said.

“I have an automation set-up and it automatically invest in ETFs, and I don’t even have to think about it.”

Queenie’s message

“Try not to get caught up in all the noise,” she said.

“If we overcomplicate things, we end up not investing at all. If we’re not investing, we’re losing money.”

Put simply, Queenie is a big believer in keeping investing simple and fun!

The material provided in this article is for information only and should not be treated as investment advice. Viewers are encouraged to conduct their own research and consult with a certified financial advisor before making any investment decisions. For full disclaimer information, please click here.


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