Blokes,
Good post. In my opinion the biggest challenge in the iMarket is going to be differentiating yourself from the pack. there are a myriad of applications out there, many most likely don't purport to do what they say to do, or are of limited use, and it's easy for potential customers to just lump iSonea into the same basket. On the flipside this medium for publicity and cheap marketing is huge once the product is able to differentiate yourself.
it will definitely take time.
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