so you are saying that Shire on their own built the sales values prior? were all those sales of a venous ulcer product , how long did it take( years of marketing ),and just out of curiosity is the product comparable and of similar margins?? these are the questions needed to know the answers to---venous ulcers obviously is not our #1 market but for the sake of argument how does our procedure stack up against theirs and what's our benefit?
The burns and cosmetics by the way that we have i understand and that far exceeds what Advanced BioHealing has overall but just curious if they are a comparison for us to look at to create a real value potential overall.
what is the real value, page-4
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