Tuesday, 12th June 2012 SHUTTERBUG MILLIONAIRE UPDATE Mooter Media Ltd (ASX: MMZ ~ OTCQX: MOTMY) is pleased to advise that the first component of Shutterbug Millionaire’s comprehensive marketing launch has commenced on schedule, with the erection of a number of high-profile advertising assets across a range of major US designated market areas, including New York, Los Angeles and Chicago. These assets include an 80-foot marquee billboard on New York’s Broadway, as well as a number of other prominent billboard locations around the Times Square area and beyond. An example of the assets appears below: The next stage of the Shutterbug Millionaire launch program will be the release of a television and video advertising campaign, entitled ‘The Bear Facts’. This campaign is planned to screen on Australian free-to-air television, as well as on a number of online viral video channels, including YouTube. The ads specifically aim to introduce the consumer market to the Shutterbug Millionaire search; to inform them of how the product works; how they can compete and how they can share in the largest prize pool ever offered online. The campaign forms the core of Shutterbug Millionaire’s consumer education initiative, which is intended to create critical mass towards user interest, market knowledge and ultimately, user adoption. At the conclusion of this campaign, the Company will open the Shutterbug Millionaire contest to user entries from across its six initial launch markets: the United States, the United Kingdom, Canada, Singapore, New Zealand and Australia, concurrently expanding its marketing focus towards driving internal virality and user retention. :1: The Company further advises that it is currently finalizing contract arrangements with a major, exchange-listed commercial partner. The Company has been working closely with that party over a number of months on an extensive integration of Shutterbug Millionaire into their online and offline properties. The Company continues to finalize its contract arrangements with the various parties involved in the Shutterbug Millionaire panel of expert and celebrity judges and advocates. The Company expects to progressively introduce those parties throughout its marketing campaign and consumer education initiative, leading up to the opening of user entries for Season 1 of the Shutterbug Millionaire contest. The release is being coordinated with those parties, as well as the Hot Shot advertising and promotional campaign, to ensure the revised July/August release program will optimize and maximize the judging team’s significant media and public relations potential.
For some reason this announcement did not appear on HC. Things are progressing, waiting for the sp to start its ascent!!!!
GLTAH
MMZ Price at posting:
0.4¢ Sentiment: Buy Disclosure: Held
