KOs -- the highlight of De Mercer's presentation may well have been vitrogro, but how would any of the 1000s of biotechs and investors at the convention ever know unless they actually went to his presentation????
That is why you do sponsorships, exhibits and company presentations at the biggest bio convention in the world and talk up the huge european launch, issue publicity releases (from the company, NOT the associated uni), have a funtioing website that might actually refer to the convention etc etc
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new tissue therapies website is online, page-16
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