us meal replacement market set for growth

"US meal replacement market set for substantial growth as waistlines expand"

"Skyrocketing obesity rates coupled with a growing demand for convenience have continued to drive healthy growth in the meal replacement market throughout the recession, with sales set to rise 9.3% to $2.2bn in 2011, according to a new report from IBISWorld."

"SlimFast and Abbott have both lost market share"

"Abbott had been “negatively affected by the influx of private label brands”, while SlimFast had been hit by a major recall on ready-to-drink cans in late 2009, although it had since staged a recovery owing to “increased marketing efforts and modest economic improvements that positively affected consumer spending”."

"That said, both firms had lost market share during the 2006-2011 period, she claimed. “Over the five years to 2011, revenue for Slim-Fast is estimated to fall at an average annual rate of 1.1%.”"

http://www.nutraingredients-usa.com/Industry/US-meal-replacement-market-set-for-substantial-growth-as-waistlines-expand

It would appear to me that Unilever's Slim-Fast division ought to be target number one for AOD9604.