If they went through the TT program and will air it nationally, then i dont see why they shouldn't go knocking on Sigma/symbion's door to get a deal to stock thermalife in all their stores.
Maybe that is the plan, by gaining sales through one state, and building a good portfolio in order to show some sales.
The frustrating thing is that PNO has to go through much more work imo to gain 500 stores through 10-12 indipendant pharmacy chains when you got a massive chain (sigma / symbion) that together hold 3000+.
They must be planning a deal or something.
Can you imagine what would happen to the share price if they announced all sigma stores to sell thermalife in store!
or even a deal to liscence / manufacture thermalife in any other country!
I think their game play is to gain awareness , exposure, scoop up all the indipendsant stores then go big.
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