criterion (australian) and insider(the age), page-17

Nihilism,

Most families wont give a shit about 8-15$ a month.

People pay money for something that works as advertised.
Most people avoid breaking the law if possible.

The platform gives people what they want at a reasonable price. They will use it.

I cant see it struggling very hard and there are some great deals to be made with hotels/motels/serviced apartments/mining camps where they get a full VOD package.

Its smart.